discovery: put trivial branch first
Having the simple and tiny branch of the conditional first help readability. The
"else" that appears after a screen of code is harder to relate to a conditional.
http://example.com/no/anchor, branches: (None, [])
http://example.com/an/anchor, branches: ('foo', [])
http://example.com/no/anchor/branches, branches: (None, ['foo'])
http://example.com/an/anchor/branches, branches: ('bar', ['foo'])
http://example.com/an/anchor/branches-None, branches: ('foo', [])
http://example.com/, branches: (None, [])
http://example.com/, branches: (None, [])
http://example.com/, branches: ('foo', [])