exchange: add docstring to pull()
This seems like the kind of important function that should be documented
better.
http://example.com/no/anchor, branches: (None, [])
http://example.com/an/anchor, branches: ('foo', [])
http://example.com/no/anchor/branches, branches: (None, ['foo'])
http://example.com/an/anchor/branches, branches: ('bar', ['foo'])
http://example.com/an/anchor/branches-None, branches: ('foo', [])
http://example.com/, branches: (None, [])
http://example.com/, branches: (None, [])
http://example.com/, branches: ('foo', [])