osx: don't launch installer after building it with bdist_mpkg
bdist_mpkg do for some reason default to use the parameter --show ("Open with
Installer.app after building") if no parameters are specified. We do not like
that.
All the important parameters to bdist_mpkg are already specified in setup.py
and we don't have any to specify in the Makefile.
Instead, specify the parameter '--' which do no harm but will disable the
default opening of the installer. This makes it possible to build packages
"silently".
osx: update "Read Me" "Important Information" text in the package installer
Nothing fancy here, just making the text less specific and less wrong by not
mentioning OS X version and Python versions and wrong URLs.