contrib: make import checker always think in terms of bytes
The doctests now do some regrettable things, but they'll always work
since we're dealing with ASCII module names etc.
http://example.com/no/anchor, branches: (None, [])
http://example.com/an/anchor, branches: ('foo', [])
http://example.com/no/anchor/branches, branches: (None, ['foo'])
http://example.com/an/anchor/branches, branches: ('bar', ['foo'])
http://example.com/an/anchor/branches-None, branches: ('foo', [])
http://example.com/, branches: (None, [])
http://example.com/, branches: (None, [])
http://example.com/, branches: ('foo', [])