makefile: use Python 3 by default when building docs as well
I copied the snippet defining `PYTHON` from the root Makefile.
Differential Revision: https://phab.mercurial-scm.org/D10251
## Avoid interference from actual test env:unset HGTEST_JOBSunset HGTEST_TIMEOUTunset HGTEST_PORTunset HGTEST_SHELL